{"id":3929,"date":"2025-09-17T02:11:09","date_gmt":"2025-09-17T02:11:09","guid":{"rendered":"https:\/\/business.vectorreports.com\/staging\/1269\/?p=3929"},"modified":"2025-09-17T22:40:32","modified_gmt":"2025-09-17T22:40:32","slug":"you-should","status":"publish","type":"post","link":"https:\/\/business.vectorreports.com\/staging\/1269\/you-should\/","title":{"rendered":"“You should …”"},"content":{"rendered":"\n
\n
\n

Those two words are loaded<\/strong>!<\/p>\n\n\n\n

How many times has someone seen another person express their passion and say to them, \u201cYou should start a business!\u00a0 That is really good!<\/em>\u201d It could be a baker with amazing cookies, an artist whose work you fell in love with. <\/p>\n<\/div>\n\n\n\n

\n
\"Image
How many voices do you listen to?<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n

Perhaps, it is someone who relates well with everyone, a cook with a fantastic family recipe handed down over generations, a creative problem solver who is always coming up with innovations, and on and on.<\/p>\n\n\n\n

They say that naively as if the product<\/em> they experienced was all that was needed to start a business\u2014the boulangerie, gallery owner, broker\/agent, restaurateur, entrepreneur, respectively. It seems to send a message that all we need to do is to find our passion\u2014and that will into a money-maker. It\u2019s a compliment, but it is wrong.<\/p>\n\n\n\n

And growing up, we are filled with \u201cyou should<\/em>\u201d messages from parents, friends, coaches, teachers, pasters and others. Being human, and knowing they care about us, sometimes we work to fulfill expectations others have of us. Many times, that behavior can evolve to place where messages begin to change. They evolve into \u201cyou should do what you want to do<\/em>.\u201d We hear \u201cfollow your passion<\/em>\u201d or \u201cfollow your heart<\/em>\u201d messages given people they want to have happiness. It is almost as if to say that \u201call will be well<\/em>\u201d in time. Almost magically!<\/p>\n\n\n\n

If we were to reject that well intended blessing, let go of our dreams, and do something else, it might risk our place and sense of belonging in our group\u2014and that would mean real failure, right?<\/p>\n\n\n\n

Sometimes it works. And that inspires. Our culture values those who never give up, and people write stories and make movies about the underdog that never gave up, and in spite of all odds, found success. Toughen up!  Pull yourself up by your bootstraps. Never give up! When you know you\u2019re right, it doesn\u2019t matter what everyone else says.<\/p>\n\n\n\n

So many start a business as an uninformed newcomer because of belief, hope, desire and the love and encouragement of others\u2014mostly with terrible results.<\/p>\n\n\n\n

We take our time, money and energy and invest it in ourselves!  Hoorah!  Or is it?<\/p>\n\n\n\n

It is highly likely something won\u2019t be quite right. And we shift our attention and fix it. And then something else goes wrong. We fix it. Then another, and another, and soon we are forced to build upon patchwork, quick fixes and repairs. That urgency takes time away from the important things, like making sales. Money runs short. We borrow from Peter to pay Paul. In time, we\u2019re juggling bills. But, somehow, after digging into our wallets, purses, and credit cards\u2014we seemingly hold things together. We hope for the next sale, the next customer, the next opportunity will get us past the hurdle and save the day, today, and give us another day tomorrow.<\/p>\n\n\n\n

Then fear shows up …<\/p>\n\n\n\n

\"Wave<\/figure>\n\n\n\n

How do I make payroll (if you have employees)? How do I pay my own living expenses? When people say, \u201cThis product\/service is so good<\/em>!\u201d it becomes a lifeline that we interpret as, \u201cSomeone understands me<\/em>\u201d and we row the boat another 100 yards. We worry, about all the \u201cwhat if\u2019s \u2026\u201d into a modality that makes us work harder, because it distracts us from the fear of failing. That fear leads us to coaches, mentors, friends \u2018who know.\u2019<\/em>  Some might be there just in time to help turn things around. Others might say you should do this or that based on their experience, but not your experience, and the truth-tellers might say, \u201cGet out while you can<\/em>.\u201d<\/p>\n\n\n\n

Sometimes, in desperation, we convince others to invest, borrow more money, or even ask others to borrow money and invest with you. By then, the financial death spiral has been in effect for a while, like crossing the event horizon of a black hole, or crossing the equator at sea, there is no sign that says, \u201cThings are different from this point forward<\/em>.\u201d But the spiral has us borrowing more to pay for what was borrowed. We work more hours until there are no more hours. Family gets upset. Investors might follow form; from A) concerned, to B) frustrated, to C) anger, to finally D) cutting you off. And then the realization hits–the business cannot work as the dream said it would.  We are forced to let go. <\/p>\n\n\n\n

Accordingly, there is sadness. Sometimes there is shame, depression, loss of energy, and those close to you are angry and reject you.  But to add insult to injury, the world says, \u201cThat\u2019s how it goes sometimes. You\u2019ll do better next time<\/em>.\u201d  \u201cWhat?!?<\/em>,\u201d you might think, \u201cI just lost everything<\/em>.\u201d  Fair Warning \u2013 this is not an unusual story!<\/p>\n\n\n\n

I watched that happen within my family when I was young, but old enough to learn vicariously. Everyone in the family who invested lost all of their money on the \u2018sure thing.\u2019 It is deep sadness and empathy that one set of relatives lost their home, their social circle, at their age could do nothing but move into a small apartment and lived small, until they died.  Witnessing that scared me to death about ever starting a business. And today, the national business failure rate is still a dismal 9 in 10, in 10 years.<\/p>\n\n\n\n

Business became to be defined as something awful to me, something to be feared.<\/p>\n\n\n\n

But hope remains eternal, the naiveite of the thought \u2018that won\u2019t happen to me\u2019, and the attraction of gold somewhere in that creek\u2014pulls us forward<\/p>\n\n\n\n

I remained afraid of owning business for two decades until I witnessed what business CAN do when done right. I realized that nothing lifts communities better than a healthy small-business ecosystem.<\/p>\n\n\n\n

So, what is the right way?  The answer cannot be the status quo\u2014given that failure rate\u2014something has to change. Unless you are the one to find that \u2018unicorn\u2019 idea, succeeding in business is not unlike raising your children to be adults. It is a ton of hard work, it takes time, money, discipline, knowledge, information, and most importantly\u2014help. No one can know it all! No one can do it all!  Children don\u2019t just suddenly appear fully formed, they were built, over time, here a bit, there a bit, with lessons learned (often painful) all along the way.<\/p>\n\n\n\n

What do you do with the \u201cYou should<\/em> \u2026\u201d messages?<\/p>\n\n\n\n

It\u2019s actually a pretty simple answer and easy to write or say than it is to do. The solution is to turn the \u201cYou should \u2026<\/em>\u201d into an \u201cI know<\/em>.\u201d<\/p>\n\n\n\n

Our desire at Vector Reports is to reduce the number of those awful business failures. We won\u2019t get them all, and some will occur too late to prevent failure, but we will attempt to help you create the \u201cI know\u201d in yourself.<\/p>\n\n\n\n

There are countless ways to build a business \u2026 so, it comes down to HOW:<\/p>\n\n\n\n

    \n
  • HOW the business gets built<\/li>\n\n\n\n
  • HOW you test your premise<\/li>\n\n\n\n
  • HOW you listen to the customer<\/li>\n\n\n\n
  • HOW processes mature<\/li>\n\n\n\n
  • HOW you grow, listen, pivot, change, and create new paths forward<\/li>\n\n\n\n
  • HOW you prove the dream into reality so that others want some too, and<\/li>\n\n\n\n
  • HOW WELL you do all of that and so much more<\/li>\n<\/ul>\n\n\n\n

    Vector Reports invites your own self-evidence<\/em> of your current state to facilitate you to think differently. That is what Vector Reports diagnostics do. It helps the business owner see what they already know, in a new light, almost as new information, that helps the business owner find their own way!<\/p>\n\n\n\n

    No one can see around every corner. But when some (hopefully kind) person offers a \u201cYou should .<\/em>..\u201d, turn it into an \u201cI know \u2026<\/em> \u201d that clarifies, that helps you see options, opens insight \u2026 all so you can make an informed choice<\/em> as to the pathway to your dream. <\/p>\n\n\n\n

    After all, it\u2019s not a \u2018should\u2019, it\u2019s your choice<\/strong>.<\/p>\n\n\n\n

    \n\n\n\n

    <\/p>\n","protected":false},"excerpt":{"rendered":"

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